Annette Atoigue

President, Krushed Ice Entertainment Corp™

Annette Atoigue is a visionary executive, dynamic leader, and passionate advocate for community and culture. As the Founder and CEO of InTHEknow360, she leads a multimedia platform and podcast that shines a spotlight on the inspiring journeys of entrepreneurs and music icons, emphasizing the importance of community in achieving success. In addition to media production, InTHEknow360 operates as a full-service publicity firm, amplifying the voices of clients across diverse industries.

In her role as President of Krushed Ice Entertainment Corp™, Annette is at the helm of one of the fastest-growing multimedia brands in the entertainment industry. From artist relations and broadcast management to strategic leadership across music, media, radio, and distribution, she drives the company’s growth and cultural impact. Her early contributions managing K-Ice Distribution Radio™ laid the foundation for Krushed Ice’s expansive vision today.

With over two decades of distinguished service in the U.S. Army and the U.S. Public Health Service Commissioned Corps, Annette brings a wealth of leadership experience. Her federal contributions span the U.S. Department of Health and Human Services, U.S. Department of Agriculture, Food and Drug Administration, and the Department of Defense.
Her academic background includes degrees in Management, Sports Medicine, and Public Health, as well as a Project Management Certificate from Duke University. Annette’s accolades include the Joint Service Achievement Medal, a Presidential Medal from President Barack Obama, and recognition from the Administration for Children and Families. She is also honored as a Marquis Who's Who listee and a Pinnacle Professional Member of the Continental Who’s Who Registry.

Beyond her own ventures, Annette is a dedicated supporter of veteran and creative communities. She has facilitated interviews for veteran entrepreneurs and their families through Veterans Growing America, and contributed to fan engagement and outreach as a publicist for Black Lion and Cubs, supporting the anime and pop culture space.

What sets Annette apart is her rare blend of operational excellence and creative insight. She leads with purpose, empowers talent from the ground up, and fosters authentic connections in industries fueled by innovation and passion.

A devoted mother of three, Annette finds joy in storytelling, culinary arts, and mentoring business professionals. Her journey is defined by resilience, leadership, and a deep commitment to community empowerment.

EMPOWERING THE CULTURE. LEADING THE MOVEMENT. ELEVATING THE BRAND.